Black gold coffee

1.Background of the case

  

 Ethiopia is the largest produced coffee in the world . It is the one country in africa , The most job of ethiopia people is farmer , but the ethiopia is also are poor country because the farmer they are not getting fair price , and the children are low education , even young people has no education . they are still need emergency aid from other , cannot live by ourself , coffee bean in ethiopia need a new market and buyer that buy coffee by fair price, so the better life of them is not money , it is the nutrition food and clean water to feed family and clean cloth , children education .

2. Problem 

1. farmer not getting fair price for his market.

2. ethiopia is poor country in the world their economic is not good enough.

3. the private buyer are fat because we don't know fair price.

4. people don't have enough money to live and no education. 

3.Theory

The coffee is the most produce that global need , and ethiopia is the producer of good quality coffee , but still no good buyers , now ethiopia need a new cooperative and market that improve the income of country. relate to the INTERNATIONAL BUSINESS BOOK chapter one: The International Business Imperative have defined that' 'The term ‘‘globalization’’ describes the increased mobility of

goods, services, labor, technology, and capital throughout the

world. Although globalization is not a new development, its

pace has increased with the advent of new technologies that

make it easier for people to travel, communicate, and do business

internationally as well as with the recognition of countries

around the world that open trade and investment policies were

beneficial for their economic growth.''

4. Conclusion

Ethiopia provide 67 Percent export revenue , and most of people job is farmer , and the main nation economic is coffee but the country still poor because they cannot get fair price of their produce, and the education is very low for people , for now this country waiting for new market and buyer that buying with fair with them .